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The adverts could possibly be outsourced to an advertising agency underneath contract with the publisher, and served with the advertising and marketing agency's servers.
 Consumers might be In particular troubled by advertisers targeting them according to delicate details, like monetary or well being position.[one zero one] Furthermore, some advertisers connect the MAC tackle of buyers' products for their 'demographic profiles' so they can be retargeted (regardless of the accuracy on the profile) even though the person clears their cookies and browsing history.[citation essential]
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Individuals also facial area malware threats, i.e. malvertising, when interacting with internet marketing. Cisco's 2013 Yearly Stability Report exposed that clicking on advertisements was 182 times more probable to install a virus with a person's computer than surfing the Internet for porn.
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